Multi-format document publication is increasingly popular in companies and communities. Modes of communication evolve rapidly. Therefore, we must adapt to our interlocutors' reading modes. The information must be available quickly on the appropriate platform (PDF, Web, Tablets, Smartphones, etc.). The information reception mode must be personalized as well. Also, each one may use different reading media. Classic word processing-type tools are not suitable for this multi-format document dissemination mode. In order to disseminate the document in the desired way, the original document must often be imported using different software. This results in additional expense and time.
The Calencodynamic publication platform automatically synchronizes and customizes all communication platforms for a single product. For example, a product characteristic will be reflected on all files of the various versions and in all print, Web, mobile, etc., formats. Each reader will have the information available on the platform of his or her choice.
It offers a tremendous opportunity to streamline your production and allows you to:
save time when updating multi-format documents;
avoid entry or "copy and paste" errors;
automate exports in Web or PDF format;
pass on all necessary multi-format documents to all teams without constraints.
Calenco uses the principle of separation of presentation from final content, with the multi-format concept allowing multichannel dissemination of structured content irrespective of a preferred dissemination channel, as is often the case with PDFs in word processing tools or DTP.
Multi-format publication. Calenco, indispensable communications partner for businesses and communities
Paper, Website, blogs, mobile devices, etc., the explosion in the number of platforms leads to a considerable increase in communications department activities. They often have difficulty organizing published content. Departments in charge of disseminating information are responsible for a multitude of platforms for one company or community, whether it be paper, electronic, Internet sites or even mobile devices.
Each new platform variation results in a repetition of tasks, reruns, duplications, "copy and paste", file format conversions, etc.
This profusion multiplies the risk of content omissions and synchronization errors.
If supplier intervention is added to the publication chain: communications agency, web agency, translators, etc., time lost in rereading/checking, deadline extensions. Resource requirements mount up, for a final result with very little added value.
In addition to cost and deadline reductions, the main advantage of content synchronization is ensuring the reliability of information for its entire life cycle.
As a result, any content generated in the organization feeds an increasingly large database. It must be maintained over time. This tendency is exacerbated with the multiplication of multi-format platforms that must manage all transverse departments.
(communications, technical, legal, marketing, business and community training).
In this respect, Calence has become an essential partner to many companies, from small-to-medium to Major Accounts. It gives them an innovative tool that is accessible to all. It streamlines work methods, while reducing the burden posed by communications projects.